Case – Improved Conversion rate + BSR with listing creation

I analyzed an account. This account had one parent listing with 2 child variations only. The sales velocity decreased because of the “out of stock.”

• The conversion rate was lower becasue the listing was so basic.
• No ads were being run to drive further trafic.

I wrote the listing + designed the EBC. With this,

• COnversion rate improved
• BSR improved
• Got amazon choice keyword badge.

The BSR improved.

The conversion rate increased. I’m attaching the screenshot of the conversion.